THE MARKETING BUREAU LAUNCHES THE NEW APPLIED MEDIA FORMAT IN JERSEY !

GET YOUR MESSAGE OUT ON THE STREET ! 

The Marketing Bureau, has expanded its advertising offering with the introduction of a new outdoor floor graphic system. Applied Media is a unique outdoor surface media, specifically designed to facilitate prominent advertising campaigns under vehicular and pedestrian traffic.
The product which is exclusive to The Marketing Bureau in Jersey has been approved and tested by Transport and Technical Services to meet health and safety requirements and will soon be visible across a number of locations in St Helier.

Julie Littlemore, Managing Director of The Marketing Bureau said: “When someone’s eye catches something irregular on the floor, the natural response is to look at what they are stepping on, giving your brand or advertisement immediate viewing. This media will provide advertisers with a new and inventive way to reach their target market, and we’re delighted to be the first to introduce this to Jersey.”

Larry Walsh, Business Development Director of Applied Media added, “We have been very much in a market development phase since the start of the year and we are working closely with The Marketing Bureau to introduce this to Jersey. We are also very excited to announce that Applied Media is now being considered by major sponsors for potential advertising campaigns around Olympic Games venues in London next year.”

Indoor floor graphics are not new, but graphics, which are robust enough to stand up to motor traffic, and exhibit highway standards not to cause loss of grip, is something else. The durable graphic system has a slip resistant surface and the ability to be lifted and changed or easily removed without damage to the underlying surface. The unique properties of the graphics offer huge potential for a wide range of locations from retail parks and airports to access roads, walkways or parking bays. Additionally the product is manufactured from renewable materials and can also be recycled after use.

David McGrath, Sales and Marketing Manager of The Marketing Bureau commented: “Applied Media will help to transform otherwise underutilised locations in Jersey into valuable high impact advertising spaces. We believe that advertisers will be quick to identify the opportunities presented by this product.”

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NEWLY AVAILABLE PRIME SITES    

 JERSEY AIRPORT SECURITY AREA - FULL WALL WRAP - SITE 21

This prime site is positioned across the whole back wall of the Security Area at Jersey Airport covering 10875 x 4240mm. This area has travelers passing through in excess of 600,000 annually. This eye catching, large format site is available for £20,000 per annum.

   SECURITY TRAYS - BRANDING OPPORTUNITY - SITE 19

The security trays are used security scanner. There are approximately 150 trays in 3 sizes. This option is an ideal way to raise brand awareness; the trays are continually exposed throughout the day and are used up to 750,000 times per year. Available from April 2010 for £4,500 per annum.

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