Market Research

Market research has become a large part of company strategies due to the increase of competitiveness in the commercial and retail business. Facts and figures can be vital to the way marketing strategies are planned to create a high profile and increase turnover. Fieldwork is carried out by our experienced staff.

The Marketing Bureau has conducted Market research for local and International companies. The Marketing Bureau can offer both Quantitative and Qualitative Research.

QUANTITATIVE RESEARCH
Quantitative research allows an organisation to measure the market with factual data. This allows for statistical analysis, which can be beneficial to an organisation e.g. 75% of those questioned preferred product A to product B.

This type of research can be conducted in a variety of ways including face-to-face surveys, telephone surveys and postal surveys.

QUALITATIVE RESEARCH
Qualitative research allows an organisation to learn the true feelings and opinions of the consumer within the market. Focus groups and in-depth interviewing allow this research to be conducted.

FOCUS GROUPS
A group of 6 to 12 people is formed and a mediator is present to ask questions and analyse responses. The mediator also encourages conversation between group members instead of a direct question and answer session occurring. This helps all members to feel comfortable within the group and allows for true opinions to be made. An organisation can learn what is truly wanted from a product and consumer opinions of all products within the market, which includes competitors.

IN-DEPTH INTERVIEWS
This is a 'one on one' interview with the consumer. Questions, which require more opinionated and lengthy answers are asked so detailed answers, can be received. The consumer is encouraged to give their personal opinions and special techniques can be used to ensure that they feel truly comfortable and give true answers rather than answers they feel are expected from them. Organisations can learn how individual consumers are affected by their product or business and how it can help improve the service or product they offer.

The Marketing Bureau can also conduct secondary interview; looking through published articles and research already conducted by other sources.

• Questionnaire Surveys
  The marketing Bureau can design and advise on putting together questionnaires in order to get the maximum information required without them being long and tedious.
• Analysis
  Conducting an analysis can provide you with a strong evaluation by identifying it’s strengths and weakness’s. Presentation reports are available of result data which can be presented from a spreadsheet database format to full colour presentation folders with graph format.

For More information and quotes, pleas contact us with your details.